Step Inside Productions launches CBeebies’ first ever interactive pop-up experience
Tickets are now on sale for CBeebies’ first ever interactive pop-up experience, CBeebies Rainbow Adventure. Produced by Step Inside Productions under license by BBC Studios* CBeebies Rainbow Adventure launches during the Easter school holidays and will tour multiple locations across the UK.
CBeebies Rainbow Adventure is a fun-packed experience full of colour, shape and sound where little ones can sing, dance, discover and play. In hosted groups of up to 37, visitors are taken on a 50-minute journey through a bespoke CBeebies garden and five themed, interactive rooms based on well-loved CBeebies favourites to find the rainbow’s missing colours.
CBeebies shows featured are:
• Hey Duggee - Clubhouse Garden
• Something Special – Band Room
• Sarah & Duck - Rain Garden and Moon Garden
• Go Jetters - Silent Disco
• Andy’s Dinosaur Adventures - Drawing Cave
The wonderfully immersive rooms contain flowers that make sounds, rocks which change colour, light-up walls, over-sized fruits, air-filled hedges and clouds giving visitors a unique sensory experience.
Launching during the Easter school holidays at Ealing Common in West London on Thursday 9 April, CBeebies Rainbow Adventure is a uniquely designed, brightly coloured inflatable structure that will tour the UK from April, starting with the following locations:
• Launch: Ealing Common, London – Thursday 9 April 2020 - Sunday 19 April 2020
• Brent Cross, London - Friday 24 April to Sunday 31 May 2020
• Hull, Victoria Square - Friday 5 June to Sunday 14 June 2020
• Ipswich, Suffolk Food Hall - Friday 19 June to Sunday 12 July 2020
• Richmond, Deer Park, London - Friday 17 July to Sunday 9 August 2020
• York, Clifford’s Tower - Friday 11 September to Sunday 4 October 2020
Further UK locations will be announced in due course.
CBeebies Rainbow Adventure has been designed, built and will be operated by Step Inside Productions (stepinsideproductions.com)*.
Founder, Dan Marks, said: “Compelling entertainment experiences are about stepping into and experiencing new worlds. Step Inside Productions is delighted to be partnering with BBC Studios to create CBeebies Rainbow Adventure and we look forward to bringing the channel and its programming to life in a new and compelling way and taking it to young fans across the UK."
Mat Way – Global Director, Live Entertainment, at BBC Studios, added: “We are thrilled to be working with Step Inside Productions on the first ever CBeebies interactive pop-up experience. CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the UK regions.”
• Tickets are available online (www.cbeebiesrainbowadventure.com) from today. Standard tickets are £12.50 per person. Children under 18 months are free of charge. Group and School bookings welcome. Discounts available for 4 or more people.
• Walk-up tickets are available subject to availability, at an additional £1.00 per ticket. These can only be purchased on the same day you are attending the event.
• No unaccompanied Children or Adults will be admitted.
• CBeebies Rainbow Adventure is a mobile pop-up attraction and new locations will be announced in due course, for details on opening hours and facilities by location, please visit: www.cbeebiesrainbowadventure.com.
-Ends-For further information and media interview requests please contact Jane Woodhead at Influential: firstname.lastname@example.org
Tel: 07814 167259
NOTES TO EDITORS
*Theseus trading as Step Inside Productions will develop, operate and manage this mobile touring experience under license from BBC Studios.
About BBC Studios
BBC Studios, a global content company with British creativity at its heart, is a commercial subsidiary of the BBC Group. Formed in April 2018 by the merger of BBC Worldwide and BBC Studios, it spans content financing, development, production, sales, branded services and ancillaries. BBC Studios’ award-winning British programmes are internationally recognised across a broad range of genres and specialisms. It has offices in 22 markets globally, including seven production bases in the UK and production bases and partnerships in a further nine countries around the world. The company, which makes 2500 hours of content a year, is a champion for British creativity around the world and a committed partner for the UK’s independent sector. BBC Studios has revenue of £1.4bn, and returns around £200m to the BBC Group annually, complementing the BBC’s licence fee and enhancing programmes for UK audiences.
CBeebies is dedicated to delighting and surprising its pre-school audience and remains the UK's most watched and most loved channel for the under-sixes. Almost half of the target audience tune in every week and our reach is double that of our nearest competitor.
A multi-genre, multi-platform channel, CBeebies offers distinctive, mostly UK produced content from dramas like Apple Tree House to observational documentaries, including Time for School and Our Family. We are proud of the diverse and inclusive nature of our content from Swashbuckle to Something Special, and Magic Hands. Our audience love being able to see themselves reflected in our content and engage with their favourite characters in our digital experiences, like the phenomenally successful CBeebies Playtime, Storytime, Get Creative and Go Explore Apps, CBeebies You Tube or the Kids iPlayer App. Of course parents trust us too and show their appreciation on our Twitter & Facebook pages.
Some of our audiences favourite CBeebies shows, including Hey Duggee, Sarah & Duck, Go Jetters and Andy’s Dinosaur Adventures, are distributed by BBC Studios, a commercial arm and a wholly owned subsidiary of the BBC.
CBeebies provides the very youngest audience with the very best content, with learning at its core - it is fun, trusted and truly distinctive
Step Inside Productions
Step Inside Productions (SIP) was launched in 2019 to design, produce, license and operate experiential entertainment formats. SIP is part of the Theseus Agency which has nearly ten years’ experience in the strategic development of entertainment and consumer brands and franchises.
The company helps clients in entertainment and media who own or manage valuable brands to develop new franchise products, brands and business strategies and to source and execute commercial deals including licensing, distribution, franchise and partnership arrangements.