BBC Studios partners with Ozen.fm to expand podcast advertising opportunities across Latin America

BBC Studios has appointed Ozen.fm as its exclusive local advertising sales representative for BBC podcast inventory across Brazil, Mexico, Chile, Colombia and Argentina.

Under the agreement, Ozen.fm will become the exclusive third-party representative to sell BBC Studios' podcast advertising inventory in the five markets, pairing BBC Studios' world-class audio portfolio with Ozen.fm's expertise in digital audio sales and monetization across the region.

BBC Studios' podcast portfolio includes more than 500 current and archive titles spanning news, current affairs, culture, history, education, science, business and entertainment. Portuguese-language offerings for audiences in Brazil include Que História!, BBC Lê, BBC Investiga and As Estranhas Origens das Guerras Culturais, alongside globally recognized podcasts such as Global News Podcast, 6 Minute English, The Global Story and The Documentary Podcast.

"Latin America is an important growth market for BBC podcasts, and we are committed to expanding opportunities for advertisers to connect with our engaged audiences across the region. Ozen.fm's expertise in digital audio, strong agency relationships and deep understanding of local markets make them an ideal partner to represent BBC Studios as we continue to grow the commercial reach of our podcast portfolio," said Alanna Vaughns, Senior Commercial Lead at BBC Studios Audio.

Ozen.fm will manage the entire campaign journey, from planning and contracting to dynamic ad insertion and performance reporting. All advertising will comply with the BBC’s editorial policies and advertising guidelines, helping preserve the trust and credibility associated with the brand.

“The BBC has always had a close relationship with audiences across Latin America. We now want to build that same connection with the region’s advertising market. BBC podcasts will complement Ozen.fm’s local network, creating new opportunities for brands and agencies looking to reach engaged audiences across different contexts and markets. Our role goes beyond simply making inventory available: we will help advertisers navigate an extraordinarily diverse catalogue and identify the content that provides the most relevant environment for their message,” said Rodrigo Tigre, President & Co-Founder of Ozen.fm.

Beyond advertising sales, BBC Studios and Ozen.fm plan to collaborate on market intelligence initiatives, case studies and activities designed to bring brands, agencies and the region’s podcast ecosystem closer together.

The partnership further expands BBC Studios' commercial footprint in Latin America while creating new opportunities for advertisers to connect with audiences through premium podcast content.

ENDS

About BBC Studios
BBC Studios is the main commercial arm of BBC Commercial Ltd and generated revenues of £2.1 billion in the last year and profits of over £200 million for a fifth consecutive year. Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the content studio, which produces, invests and distributes TV and audio globally and media & streaming, with BBC branded channels, services including UKTV, BBC.com and BritBox and joint ventures in the UK and internationally. The business made almost 3,500 hours of award-winning British programmes last year for a wide range of UK and global broadcasters and platforms. Its content is internationally recognised across a broad range of genres and specialisms, and includes world-famous brands like Strictly Come Dancing/Dancing with the Stars, the Planet series, Bluey and Doctor Who.

BBC Studios Audio produces and distributes an expansive portfolio including hit podcasts, video podcasts and iconic radio including Desert Island Discs, You’re Dead to Me, The Global Story, Things Fell Apart, The History of the United States in 100 Objects and In Our Time. With drama, factual and comedy and entertainment teams delivering world-class audio and digital content to audiences around the world, BBC Studios Audio produced over 600 hours of content in the last year, winning 33 awards internationally.

About Ozen.fm

Ozen.fm is a global digital audio marketplace that connects advertisers with thousands of podcasts and streaming radio stations, with a focus on multicultural and multilingual content. Through Dynamic Ad Insertion (DAI) technology and integrations with leading programmatic platforms, Ozen.fm helps brands reach engaged, high-quality audiences in brand-safe environments, through both direct and programmatic buying. For publishers, it provides simple, scalable access to premium advertising demand. With operations in Brazil, Latin America, the United States, and Europe, Ozen.fm bridges premium audio content and advertisers worldwide. Learn more at www.ozen.fm.