Nicki Sheard

President, Brands & Licensing

As BBC Studios’ President, Brands & Licensing, Nicki plays an integral role in BBC Studios’ future ambitions, exploring digital growth opportunities for the business, looking at innovative licensing models and driving value from BBC Studios’ IP. 

Her remit includes oversight of BBC Studios world-class, award-winning marketing, branding and data teams who grow and develop the BBC brand internationally as well as the company’s data strategy and Nicki also leads on the development and deepening of fan engagement of BBC Studios’ franchise portfolio, which includes world-famous brands such as Doctor Who, Bluey, Top Gear and Strictly Come Dancing/Dancing With The Stars, as well as BBC Earth

In April 2022, Nicki took on additional responsibility for the Consumer Products and Licensing (CP&L) division, driving global and digital growth across business areas including: licensed merchandise; digital and physical publishing; music publishing and licensing; live events and clips licensing operation BBC Motion Gallery, plus gaming and metaverse.

Appointed in 2020, Nicki re-joined the BBC from Charlotte Tilbury Beauty, where she had been CMO since 2017. In 2019 she was rewarded for her work there with the Digital Masters Award for Excellence in Marketing.

Prior to this Nicki spent a decade in senior marketing positions across the media sector, including the public service BBC and King Digital Entertainment. She started her career at Procter & Gamble in brand management, before joining McKinsey & Co. to work across a variety of consumer and media clients.