Brands & Licensing

Developing iconic shows

BBC Studios content has fans all over the world: we reach them via our own services and those of our many valued partners.  

From the sparkliest entertainment treats... 

Our brands are known in over 200 countries. Iconic shows like Dancing with the Stars and the BBC Studios Natural History Unit’s landmark Earth series are a key part of our business and a strong growth area.

The Brands & Licensing team, led by Nicki Sheard, develops audiences through innovative licensing of the ideas and characters of up-and-coming and popular shows, creating events, merchandise – including toys, books, DVDs and their digital equivalents - as well as spin-off content like social video, games and virtual reality experiences.

...and time-travelling Doctors... 

The world-renowned entertainment format Dancing With The Stars (the international name of Strictly Come Dancing) reaches viewers in over 60 countries and is now on Disney+. Top Gear is available in over 150 territories, with local versions in the US, China, Australia, Russia, France, and South Korea.

We continually regenerate the Doctor Who brand, one of the longest running action adventure television series in the world, spanning some 60 years, attracting new audiences to its ever-growing global fanbase. Meanwhile, powerhouse factual brand BBC Earth has is the home of internet-breaking shows such as Blue Planet II, Planet Earth II and Frozen Planet II, reaching audiences through TV, branded channels, live events, digital and social media, augmented and virtual reality, cinema, and consumer products. a cheeky talking pup

Our multi-award-winning animated children’s brand Bluey goes from strength to strength. Co-commissioned by BBC Studios and ABC Children’s, the globally popular animated series from Ludo Studio about a young dog and her family growing up in Australia, is available in 60 countries.

BBC Maestro, a fast-growing e-learning service with courses from experts in their field including Mark Ronson, Julia Donaldson, and Vineet Bhatia, is now in 22 countries, and the team also includes video clips service BBC Motion Gallery, BBC Studios Learning and licensed physical and digital audio and book publishing.

Find out more

BBC Earth


Dancing with the Stars

Doctor Who

Top Gear