Brand-new video game Bluey's Happy Snaps invites kids and families to play together in Bluey’s world

Gameloft, a leader in the creation and publishing of games, is proud to announce BLUEY’S HAPPY SNAPS a brand-new video game inviting kids and families to play together in Bluey’s world. Developed in Bluey’s hometown by Gameloft Brisbane in close collaboration with Bluey’s producers, Ludo Studio, and BBC Studios, the game will launch on PC and consoles and for real life in Fall 2026.

Discover the world of Bluey
In BLUEY’S HAPPY SNAPS, Bluey and Bingo find Dad’s old camera and set off on an exciting family trip. Through the lens of this camera, players explore Bluey’s family home and iconic locations around Brisbane, snapping photos, decorating scrapbooks, and uncovering charming surprises.

Many fan-favorite locations make their videogame debut in BLUEY’S HAPPY SNAPS, fully transformed into immersive environments for players to explore. Hop aboard the ferry to The Park (as seen in “Spy Game”), chase cheeky bin chickens at South Bank (featured in the episode “Ice Cream”), or admire the stunning lookout view from “The Sign”, Bluey’s biggest episode ever! Each area is brimming with Australian wildlife, from colorful lorikeets to adorable koalas and many more species posing for their picture-perfect moment.

100% Bluey
BLUEY’S HAPPY SNAPS stays faithful to the show, translating Bluey’s signature warmth, humor, and emotional storytelling into open-ended activities and playful fun and games specifically designed for kids. Developed in Bluey’s hometown, BLUEY’S HAPPY SNAPS draws inspiration from everyday places and the wonder of simple family moments that define the series. This connection brings a world filled with playful details designed for younger players, alongside polished gameplay that parents will adore.

A game created by parents, for families
Created by a development team of parents, BLUEY’S HAPPY SNAPS is designed to foster the natural curiosity and creativity of kids. Much like the global hit series, the game promotes growth and connection through play, encouraging younger players to experiment through sandbox-style gameplay. Emphasizing the value of real-life activity, the game’s “Play For Real Life” moments deliver meaningful, practical guidance for families to create moments together, even after screen time has ended.

And with “Co-op Play”, the fun is doubled! Through local co-op, two players can share the adventure together as Bluey and Bingo. Test your photography skills as the main player leads the adventure behind the camera, while the second player strikes a pose! With plenty of toys made for “Co-op Play”, two players can experience the fun together in this game mode designed to be enjoyed by kiddos and grown-ups of all ages.

BLUEY’S HAPPY SNAPS is a premium experience with no in-game purchases and no online play.

True to the series, BLUEY’S HAPPY SNAPS invites players into Bluey’s world to:
• Explore beloved locations from Bluey, with debut places featured in episodes like Ice
Cream, and The Sign
• Capture and collect hundreds of stickers and decorations using your camera to create a
one-of-a-kind Bluey scrapbook
• Keep the fun going into the real world through “Play for Real Life” activities, supporting
well-being in digital play
• Share the adventure (and the fun!) side-by-side in “Co-op Play”.
Key Information
• Title: BLUEY’S HAPPY SNAPS
• Genre: Adventure / Exploration
• Audience: Kids (4–8), parents, families
• Platforms: PC & Consoles
• Release: Fall 2026
• Languages: Including English, French, German, Italian, Spanish, Japanese, Simplified Chinese & Brazilian Portuguese (full list to be confirmed)

BLUEY’S HAPPY SNAPS will be available in digital and retail formats, in partnership with BANDAI NAMCO Entertainment, on PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, Nintendo Switch 2 and PC.

For more information about BLUEY’S HAPPY SNAPS, please visit:
https://gameloft.com/game/bluey
Episodes of Bluey are available to watch on CBeebies, BBC iPlayer and Disney+.

About Gameloft
Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in
the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms,
from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as
Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights
holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®.
Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion
unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering
dedicated to brands and agencies. Gameloft is a Vivendi company. Bluey’s Happy Snaps game development is
supported by the Queensland Government, Australia through Screen Queensland’s Digital Games Incentive.

About BBC Studios
BBC Studios is the main commercial arm of BBC Commercial Ltd and generated revenues of £2.1 billion in the last year and profits of over £200 million for a fourth consecutive year. Its content, internationally recognised across a broad range of genres, includes world-famous brands like Strictly Come Dancing/Dancing with the Stars, the Planet series, Bluey and Doctor Who. BBC Studios Audio produces and distributes an expansive portfolio including hit podcasts, vodcasts and iconic radio including Desert Island Discs, You’re Dead to Me, The Global Story, Things Fell Apart, The History Bureau and In Our Time. With drama, factual and comedy and entertainment teams delivering world-class audio and digital content to audiences around the world, BBC Studios Audio produced over 600 hours of content in the last year, winning 33 awards internationally.