Tara Maitra

President, Commercial News

As President of Commercial News, Tara Maitra oversees BBC Studios’ digital news properties and digital business development. She has led a cross-functional effort to expand access to the BBC’s world-class journalism on BBC.com and the BBC app, while growing the audience and commercial revenue globally.

Earlier this year, Maitra led the launch of a new pay model in the U.S. and expanded BBC.com with the launch of a premium documentary service. Under her tenure, BBC.com has averaged 142 million global users, including 60 million in the U.S over the last 12 months.

Maitra first joined the company in 2021 as Chief Commercial Officer for North America and Latin America, where she was charged with leading the commercial growth strategy for BBC Studios in the U.S.

Before joining BBC Studios, Maitra was the Chief Revenue Office at BDEX, a data exchange platform designed to help companies identify target audiences, where she oversaw revenue growth, business development, and marketing efforts. Prior to that, Maitra spent 11 years at TiVo, where she served on the executive leadership team as Senior Vice President and General Manager for TiVo’s content, advertising sales, and data businesses. Tara was responsible for launching and operating TiVo’s OTT content strategy.  She also had oversight of TiVo’s human resource department. Before TiVo, Maitra held executive roles at Comcast, Primedia, and NBC.